Rolls-Royce Dealer Employee Retention Credit (2024 updates)

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Are you a Rolls-Royce dealer? Do you own or operate a Rolls-Royce auto dealership?

Wondering if your Rolls-Royce dealership retail location qualifies for the Employee Retention Credit (ERC) due to the negative impact of COVID during 2020 and 2021? 

As a franchised Rolls-Royce dealer, yes it does, and here is why.

Your Rolls-Royce dealership qualifies for the employee retention tax credit (ERTC), depending on the mandated state government, county, city, or municipality restrictions placed on your Rolls-Royce dealership location during the COVID pandemic. Even if your revenue increased during 2020 and 2021, vs. 2019, you still qualify.

Another key reason all Rolls-Royce dealers will qualify for the employee retention credit is that Rolls-Royce vehicles are manufactured by BMW Group, which faced major production shortages and Rolls-Royce supply chain disruptions throughout the pandemic. Rolls-Royce vehicle assembly plants ceased or slowed production during the pandemic, drastically reducing new inventory of Rolls-Royce vehicles. 

Rolls-Royce operations were further disrupted when they could not get automotive chips essential to producing Rolls-Royce vehicles. Semiconductor factories shut down manufacturing operations globally caused by the pandemic. No automotive chips meant a huge delay and shortage of Rolls-Royce vehicle units not being shipped to Rolls-Royce dealers around the country. This caused Rolls-Royce prices to soar. Vehicle shortages and supply chain issues have persisted throughout 2021, 2022, and 2023 for Rolls-Royce.

If your Rolls-Royce dealership was forced to close your showroom, not go on test drives, limit business capacity indoors, or reduce your hours of operation at your Rolls-Royce retail location, this qualifies your Rolls-Royce dealership location under the IRS Employee Retention Tax Credit (ERTC) “partial shutdown” rules. 

Meaning, your Rolls-Royce dealership was still allowed to sell vehicles but was hindered by limited capacity. Even if your location did not have to be fully shutdown, you were mandated to close your Rolls-Royce indoor showroom, and / or reduce your hours of operation at your Rolls-Royce dealer location

Under the IRS ERC rules and regulations, your Rolls-Royce business qualifies because your operations were disrupted due to government intervention by forcing you to reduce your business capacity. This qualifies your Rolls-Royce dealer for the ERC Credit and tax refund from the start date of government restrictions, to the end date when all dealership capacity restrictions were lifted.

This is exciting news for all Rolls-Royce dealers and owners to help offset and recoup costs from the negative impact of COVID on all of your dealership brands, and not just the Rolls-Royce brand.

Many Financial and Accounting Professionals, CPAs, Financial Planners, Advisors, and Attorneys are unknowingly advising their Rolls-Royce dealership clients wrong because they do not fully understand all the Employee Retention Credit tax guidelines as they relate to automobile car and truck dealerships, and other automotive-type businesses.

Schedule Your Free Rolls-Royce Dealership Employee Retention Credit Consultation to see how much your Rolls-Royce dealership location qualifies for the ERC Refund. There is still time. It can be retroactively claimed in 2023, 2024, and 2025, without having to pay a percentage of your hard-earned ERC Refund.

Key ERC Credit Takeaways You Will Learn:

  • Rolls-Royce dealers may qualify for the ERC: Determine if your dealership is eligible for this significant tax credit.
  • Understanding the ERC benefits: Learn how this credit can provide financial relief to eligible Rolls-Royce dealerships.
  • ERC can be substantial: Realize the potential of claiming up to $26,000 per employee through this credit.
  • Criteria for dealership eligibility: Discover the specific conditions that Rolls-Royce dealerships must meet for the ERC.
  • Maximizing dealership credit claims: Gain insight into optimizing your claim for the largest possible tax credit.

See Important 2024 Employee Retention Tax Credit Deadline Information at the Bottom of This Article.

Table of Contents

Background on Rolls-Royce Supply Chain Disruption Problems and Negative Impact on Rolls-Royce Dealers

Rolls-Royce has approximately 38 dealerships in the United States (USA).

When large amounts of Rolls-Royce jobs, on both the manufacturing auto workers level and dealership environment level, faced layoffs, furloughs, and production shutdowns due to pandemic-driven disruptions, the White House stepped in to announce a plan to strengthen the resiliency of the automotive chip supply chain for major automakers like Rolls-Royce and others.

Between the shipping supply chain being severely delayed globally, and the semiconductor computer chip Rolls-Royce supply chain disruption, even though vehicle prices soared due to high demand and less supply, Rolls-Royce dealerships were selling far less units of both new and used vehicles.

All caused by the COVID-19 pandemic, there were little to no new Rolls-Royce cars and trucks being shipped to Rolls-Royce dealerships. Thus, less vehicle units to sell. More car buying customers wanted to get a new Rolls-Royce model vehicle, but couldn’t.

Any Rolls-Royce dealer can easily show negative harm to their dealership by comparing the number of Rolls-Royce vehicle units sold in 2019 for each quarter, and then compare the number of vehicle units sold for each quarter in 2020 and 2021. 2020 vs. 2019 and 2021 vs. 2019. According to IRS rules, if a business like an automotive Rolls-Royce dealership can show a nominal impact to business operations, which is a decline of -10% or more, they would qualify for the employee retention credit.

To find out more about Rolls-Royce vehicle brands, visit the Rolls-Royce company website at

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Rolls-Royce Employee Retention Credit For Rolls-Royce Dealerships

Rolls-Royce dealer owners are not alone. The car dealership industry continues to struggle with the economic impact of the COVID pandemic, high inflation, and a possible recession. Rolls-Royce dealership owners are looking for ways to support their Rolls-Royce employees and keep their businesses afloat, especially Rolls-Royce car dealership owners who have a healthy investment in dealer fees and other expenses to recoup and earn a return from owning a Rolls-Royce dealership.

The Employee Retention Credit (ERC) or Employee Retention Tax Credit (ERTC) was established by the Coronavirus Aid, Relief, and Economic Security (CARES) Act to help dealership and automotive type business employers retain their staff during economic hardship and negative impact due to COVID.

The Internal Revenue Service (IRS) ERC Tax Refund program is an important tool for Rolls-Royce dealership owners, principals, and employers. The ERTC offers tax relief and provides a financial incentive to retain employees during the past economic disruption that occurred during 2020 and 2021. 

For Rolls-Royce dealers, having a thorough understanding of the ERC credit and how it applies to their Rolls-Royce dealership, owners and principals can ensure they take full advantage of this tax credit to support their Rolls-Royce employees and locations.

Here is how Rolls-Royce dealership owners and principals can take advantage of this valuable IRS tax credit to help their Rolls-Royce location stay open with positive cash-flow to continue keeping their W-2 employees on the payroll.

Employee Retention Tax Credit For Rolls-Royce Dealership Owners

The Employee Retention Credit for Rolls-Royce dealerships is a tax credit available to eligible Rolls-Royce dealerships and other automotive businesses. It provides dealership employers with a federal income tax credit of up to $26,000 per employee for wages paid during the pandemic years of 2020 and 2021. 

This tax incentive is intended to help reduce the financial burden of having retained Rolls-Royce employees who may otherwise have been laid off or suspended due to the economic downturn caused by the pandemic.

The ERC applies to gross wages paid to your Rolls-Royce dealer employees between March 13, 2020 and September 30, 2021, only for each quarter during this time frame that may have qualified. 3/13/20 to 9/30/21 time frame is for Rolls-Royce dealers that were in existence prior to COVID. 

For Rolls-Royce locations that opened after February 15, 2020, this dealership is considered a recovery start-up business, and may qualify through December 31, 2021 (12/31/21) of the 4th quarter.

Qualified Rolls-Royce dealerships in 2020 can claim up to $5,000 maximum per employee for all of 2020. This is based on up to 50% of a Rolls-Royce employee’s qualified wages. Eligible Rolls-Royce employers must also have experienced either a full or partial shutdown due to orders, OR a capacity restriction from a governmental authority, OR have experienced a significant decline in gross receipts compared with the same quarter in 2019.

Almost every state forced Rolls-Royce dealerships to close their indoor showrooms, and / or limited their business capacity. These periods of time occurred in which the state, county, and city your Rolls-Royce dealership is located, will qualify the quarters and periods of time the capacity restrictions were imposed on your Rolls-Royce location.

For all of 2020, Rolls-Royce employers can access up to $5,000 maximum for eligible employees, and up to $7,000 per quarter, per employee, for eligible employees (for each quarter) in 2021. This means up to a combined $26,000 to $33,000 per employee depending on certain factors.

For Rolls-Royce Dealerships, What Are The Eligibility Requirements For The Employee Retention Credit?

To qualify for the ERC, Rolls-Royce dealerships must have experienced a full or partial suspension of their operations due to orders from a governmental authority limiting their ability to operate during specific periods in 2020 due to the pandemic.

Another way to qualify is if your Rolls-Royce dealership had experienced a significant decline in gross receipts of at least 50% in 2020, or 20% in 2021, compared to the same calendar quarter in 2019, a pre-COVID year for your Rolls-Royce dealer. 2020 vs. 2019 and 2021 vs. 2019, quarter by quarter. 

If you had less than 100 Rolls-Royce employees paid in any given quarter in 2020 that qualifies, then all gross wages are counted, whether the employee was full-time or part-time.

In 2021, if your Rolls-Royce dealership had less than 500 employees paid in any given quarter in 2021 that qualifies, then all gross wages are counted, whether the employee was full-time or part-time working for your Rolls-Royce dealer.

The Internal Revenue Service (IRS) provides the following specific dealership examples to explain “full or partial closure orders” during a calendar quarter:

Social Distancing Through Capacity Restrictions at Your Rolls-Royce Location

It appears that government orders restricting indoor showroom capacity or new car test-drives with potential car-buying customers at your Rolls-Royce retail location has more than a nominal impact on the dealership’s business operations under the facts and circumstances.

Rolls-Royce Dealership Showroom Is Closed Indoors, But Open Outdoors

Following mandated orders, the Rolls-Royce dealership could operate only its outdoor area during this period. Since, under the circumstances, a significant portion of the Rolls-Royce dealership’s business operations is having a sales person sit with a potential new car or truck buyer in their office, face-to-face, or doing a test drive of a new or used car, having been restricted by a government order, the Rolls-Royce dealership’s business operations were partially suspended.

Rolls-Royce Dealership New Car Test Drives Were Restricted

Due to a government order closing all dealerships, and similar automotive establishments for indoor face-to-face sales, a Rolls-Royce dealership must close its showroom area.

Rolls-Royce dealerships that qualify for the ERC can receive a tax refund cash incentive equal to a percentage of qualified gross wages paid:

  • Services and other gatherings were restricted by government orders; or
  • There was a significant decline in gross receipts for these Rolls-Royce dealerships.

What If My Rolls-Royce Dealership Received a Paycheck Protection Program (PPP) Loan?

Good news Rolls-Royce dealership owners!

Due to recent changes in the ERC program, there are still ERC refund benefits available to organizations and Rolls-Royce dealers that have previously received PPP Loans for their dealership.

The Rolls-Royce PPP Loan (or loans), if your Rolls-Royce location received two PPP loans, just needs to be correctly subtracted out from the date it was received against the qualified gross wages paid to your employees at Rolls-Royce.

Besides Rolls-Royce dealers, there are many more types of automotive dealerships that are eligible for the ERC credit. If your business serves any type of automotive business similar to Rolls-Royce, you are probably eligible.

How Rolls-Royce Dealers Can Claim The Employee Retention Tax Credit?

Once your Rolls-Royce car dealership location has met all the eligibility requirements for the Employee Retention Credit, you can claim it on IRS Form 941-X

It seems simple enough, however, the ERC Credit is highly confusing and complex when dealing with the ERC program. 

See How Much Your Rolls-Royce  Dealership Qualifies For The ERC Credit. Schedule Your Free Rolls-Royce Dealer ERC Tax Refund Consultation For Expert Help In Claiming The ERTC Credit For Your Rolls-Royce Dealership.

When dealing with IRS tax matters, federal payroll taxes, income taxes, tax returns and other matters before the IRS, it’s always best to have expert help to stay safe and compliant.

Additionally, you should keep all your Rolls-Royce records and supporting documents in case the IRS has any questions. As a dealership employer, understanding and meeting the expectations of the Employee Retention Credit for Rolls-Royce Dealerships is critical to taking advantage of the available tax credits.

Most importantly, Rolls-Royce employers must accurately calculate the ERC Credit amount, provide the necessary documentation to support their ERC claim, and ensure they comply with all relevant laws. Rolls-Royce employers are also responsible for keeping accurate records of their employee’s wages and hours worked.

You can also check out the detailed guide on How to Claim the Employee Retention Credit (ERC)?

Is The Employee Retention Tax Credit Only For Rolls-Royce Dealerships?

No, the employee retention tax credit is not only for Rolls-Royce dealerships. The Employee Retention Tax Credit (ERTC) was created as part of the Coronavirus Aid, Relief and Economic Security (CARES) Act to support business owners and Rolls-Royce dealers who have been affected by the Coronavirus pandemic.

This tax credit is available to all businesses regardless of size or industry, so auto dealership employees are not the only ones eligible for this benefit. 

To qualify for these tax benefits, Rolls-Royce employers must demonstrate that they experienced either a full or partial suspension of business operations due to governmental orders related to COVID-19 or had significant revenue losses due to the virus.

Besides Rolls-Royce dealers, the ERC program is open to all types of businesses, including educational institutions, churches and other religious organizations, nonprofit organizations, and tribal governments.

Can A Rolls-Royce Dealership Be Eligible For The ERC Credit And PPP Loan?

Yes! Even if your Rolls-Royce dealership received an SBA Paycheck Protection Program (PPP) loan, an Economic Injury Disaster Loan (EIDL), you are still eligible under current IRS rules and regulations, provided certain requirements are met.

The Rolls-Royce payroll expenses that were paid by PPP loans may not be considered eligible for ERC. You can not claim ERC on the same wages paid by PPP loan. The IRS doesn’t want double-dipping of the same exact wages paid with PPP month to your Rolls-Royce employees.

Are Wages at Rolls-Royce Eligible For The Employee Retention Tax Credit? 

Yes! As part of this relief measure, certain qualified wages are eligible for reimbursement via an employer’s payroll tax credits. All wages are included in qualified wages if they meet specific criteria as determined by the Internal Revenue Service (IRS).

If the W-2 wages are more than $20 a month and are subject to FICA then those tipped wages are eligible for ERTC.

What Is The Rolls-Royce Full-Time or Part-Time Employee Count For ERC Eligibility for 2020 and 2021?

There is confusion because the IRS changed the criteria in 2021 for ERTC.

If you had less than 100 Rolls-Royce employees paid in any given quarter in 2020 that qualifies, then all gross wages are counted, whether the employee was full-time or part-time.

In 2021, if your Rolls-Royce dealership had less than 500 employees paid in any given quarter in 2021 that qualifies, then all gross wages are counted, whether the employee was full-time or part-time working for your Rolls-Royce dealer.

Would It Be Better If I Combined The Gross Receipts From All Of My Rolls-Royce Dealer Dealerships?

Dealerships in a group may claim the credit for gross receipts if the value of their gross receipts is equal to or greater than an aggregate sum that’s specified by regulators.

If the group meets the criteria, each individual entity may claim the credit, regardless of whether the group as a whole achieved the minimum threshold.

If the gross receipts present for the group as a whole do not meet the requirements, none of the entities may claim the credit even though some dealerships individually had a decline.

How Do I Compare My Q1 2020 Gross Receipts With My Q1 2019 Gross Receipts If I Didn’t Start My Rolls-Royce Dealership Until Mid-Q2 2019?

If you opened your Rolls-Royce dealer at the beginning of a quarter this year, you can calculate the gross receipts you have for the entire year. The first 3 months of the Rolls-Royce opening in this year can be used as the basis for this calculation.

More Frequently Asked Questions (FAQs) About Rolls-Royce Brand Dealers and Dealerships

Regarding Rolls-Royce manufactured automotive vehicles, cars, trucks, and franchised Rolls-Royce Dealerships, here is a list of other commonly asked questions about Rolls-Royce Dealers.

• How many Rolls-Royce dealers are in the USA?

• How many employees do Rolls-Royce dealerships have?

• Who are the Top 10 volume Rolls-Royce dealers in America for 2023?

• Who is the largest Rolls-Royce dealer in the USA in 2023?

• Who are the Top 10 volume Rolls-Royce dealers in California?

• Who is the largest Rolls-Royce dealer in California?

• Who are the Top 10 volume Rolls-Royce dealers in Texas?

• Who is the largest Rolls-Royce dealer in Texas?

• How can I find a Rolls-Royce dealer near me?

• How many Rolls-Royce dealerships in the world?

• Who is the largest Rolls-Royce dealer in the world?

• How many Rolls-Royce dealerships in the world?

• How many employees does Rolls-Royce have globally?

• Where can I find a list of all Rolls-Royce dealerships?

Conclusion and Summary for Rolls-Royce Dealers and Owners of Rolls-Royce Dealerships

In conclusion, Rolls-Royce auto dealerships have faced significant challenges due to the COVID pandemic, including government-mandated restrictions, production shortages, and supply chain disruptions. Despite these obstacles, there is a silver lining for Rolls-Royce dealers: they qualify for the Employee Retention Credit (ERC). This tax credit offers financial relief to businesses negatively impacted by the pandemic, helping them retain employees and offset financial losses.

Franchised Rolls-Royce dealers qualify for the ERC due to various factors: 

First, their operations were affected by government-imposed restrictions such as showroom closures, limitations on test drives, reduced indoor capacity, and shortened hours of operation. These restrictions classify the dealerships under the IRS Employee Retention Tax Credit “partial shutdown” rules, which encompass businesses that faced operational hindrances but were not required to fully shut down.

Second, Rolls-Royce dealerships experienced significant inventory shortages due to production and supply chain disruptions. Rolls-Royce faced considerable challenges during the pandemic, including factory shutdowns and a scarcity of essential automotive chips. These factors resulted in a limited supply of new Rolls-Royce vehicles and skyrocketing prices, further exacerbating the impact on dealerships.

It is crucial for Rolls-Royce dealers and owners to understand that they qualify for the ERC, regardless of their revenue trends during 2020 and 2021. This tax credit offers valuable support in mitigating the adverse effects of the pandemic on dealership operations, even if those operations were not completely shut down.

Unfortunately, many financial professionals, CPAs, and attorneys may not be fully aware of the nuances of the Employee Retention Credit as it applies to automotive businesses. Therefore, it is essential for Rolls-Royce dealers to seek guidance from experts with specific knowledge of the ERC tax guidelines to ensure they receive the full benefits to which they are entitled.

In summary, Rolls-Royce auto dealerships have faced unprecedented challenges during the COVID pandemic. However, the Employee Retention Credit offers a valuable opportunity to offset losses and help dealerships recover. By understanding the qualifications and seeking appropriate guidance, Rolls-Royce dealers can maximize this employee retention tax credit and emerge stronger as they navigate the post-pandemic landscape. Go Rolls-Royce.

Rolls-Royce Dealers and Owners: Get Help on How to Apply for the Employee Retention Tax Credit (ERC / ERTC): Claim Up To a $26,000 to $33,000 Refund Per Employee for Your Rolls-Royce Car Dealership

Disaster Loan Advisors can assist your Rolls-Royce dealership with the complex and confusing Employee Retention Credit (ERC) and Employee Retention Tax Credit (ERTC) program. 

Depending on eligibility, Rolls-Royce owners can receive up to $26,000 to $33,000 per employee based on the number of W2 employees you had on the payroll in 2020 and 2021. 

The ERC / ERTC Program is a valuable IRS tax credit you can claim for your Rolls-Royce dealership.

Schedule Your Free Employee Retention Credit Rolls-Royce Dealer Consultation to see how much of an employee retention tax credit your Rolls-Royce location qualifies for.

ERC Deadline Urgency in 2024

April 15, 2024 Deadline for the 2020 ERC Tax Year

The deadline is coming up for the final opportunity to retroactively claim your business Employee Retention Credit for the past 2020 tax year. With the April 15, 2024 deadline fast approaching, we urge you; don’t let this final chance pass!

While not all businesses will qualify, as it depends on multiple factors per IRS Rules and Guidelines, you might be leaving significant financial relief on the table from prior COVID impact to your business during the past 2020 and 2021 business operation years.

Last year, in September 2023, the IRS temporarily paused processing ERC Claims for the remainder of last year. We at Disaster Loan Advisors (DLA) predicted this over one year ago when we made this ERC video warning business owners. See the ten-minute mark of the video for details. 


Even though the IRS has temporarily paused processing, you will still want to check eligibility and file now (if you qualify) because once the IRS will resume processing, ERC tax credit claims are processed in the order they are received.

If you haven’t previously filed for the ERC Credit, it is worth scheduling a phone call to at least explore your possible eligibility from both the past 2020 and 2021 business tax years. Contact us today for a deep-dive analysis to determine if your business qualifies one or more quarters from the 2020 and / or 2021 tax years.

Mark Monroe

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